Are there any additional services you could provide to customers in addition to your primary service as an upsell?.How much money up front will you need to invest to build this service?.
How distinctive will your service be in comparison to other services offered in the market?.The price of delivering value: How much would it cost you to offer the desired level of service?.The expense of acquiring new customers-How simple is it to do so? How long and how much money will it take you to find a new customer, specifically?.What is the most a customer would be willing to pay for your services in terms of price?.How many individuals are actively utilizing your services or services that are similar?.How urgently do individuals need or want your services right now?.Kaufman presents eight methods for assessing a market: The more convincingly you can demonstrate that your business offers a mix of these motives, the more appealing your services will be.The need to feel: The yearning for fresh sensory input, powerful emotional encounters, pleasure, thrill, amusement, and anticipation.The urge to defend is the need to safeguard our lives, the lives of those we love, and our possessions.The need to satiate our curiosity is the motivation for learning.The urge to bond with others-whether platonic or romantic-in order to feel liked and appreciated.The urge to accumulate or amass tangible things, as well as immaterial attributes like rank, power, and influence.There are five fundamental human motivations that influence everyone’s choices and behavior. Once they are happy with their relationships, they may next concentrate on enjoying themselves and honing their talents in these areas. People can use this as a base to make and meet friends once they have mastered these survival essentials. Although these are essential, you also need existence, relatedness, and growth. Existence, Relatedness, and Growth is referred to as ERG. Sales: turning prospective customers into paying customersĮRG theory is presented by Kaufman as the cornerstone of all value creation.Marketing: attracting attention building and demand.
According to Josh Kaufman, every company is fundamentally made up of five interconnected processes, each of which feeds into the next:
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